New Ofcom study reveals: SMS is unmatched amongst consumers

Posted by in News & Buzz on February 13th, 2025

A 2025 study by Ofcom, featuring input from FireText and our customers, reveals that consumers overwhelmingly prefer receiving SMS messages for a range of purposes. The research, part of Ofcom’s ongoing review of the Application-to-Person (A2P) SMS market, reinforces the clear benefits of SMS. It also follows FireText’s efforts to tackle rising SMS costs, including […]

Website pop-up form for SMS lead generation

The who-what-how guide to SMS lead generation

Posted by in How To on January 28th, 2025

‘What’s the best way to generate SMS leads?’ you ask. Here’s a little list we made earlier. Encourage leads and customers to opt in with these top-tier tips and tools. The humble web form The classic web form comes in many shapes and sizes. A popular one being the website pop-up, where your website visitors […]


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