Posted by Holly Barber on May 27th, 2015
If done right, text message marketing can be a simple way to expand your reach and get more people to champion your business. However, to fully capitalise on this marketing channel, it’s important to create effective messages that encourage potential customers to take action. By employing the following six tips, you can ensure that you create […]
Posted by Holly Barber on May 14th, 2015
Keywords are most often associated with digital marketing, especially with search engine optimization in blogging and website development. They also play a key role in getting the most out of SMS marketing, even if companies may not immediately associate the term with text messaging. To best benefit from using keywords in your company’s text messaging […]
Posted by Holly Barber on May 11th, 2015
You’re using email marketing and you’re seeing great results. People are opening, you’re getting clicks, and you’re hearing some really positive feedback from the people on your list. But there’s a problem — coming up with content ideas for your email newsletter is starting to take a toll. You’re busier than ever and can’t afford […]
Posted by Holly Barber on May 8th, 2015
People make snap decisions about the types of emails they decide to open. This means that even if someone is a fan of your business and is interested in what you have to say, they may be less likely to open your message if your subject line fails to make an impression. Finding the perfect […]
Posted by Holly Barber on April 7th, 2015
Remember those data plans you didn’t pay attention to when you bought that new mobile phone? Well, here’s one reason you should have paid more attention, and another that could save you thousands of pounds.
Posted by Holly Barber on March 16th, 2015
Research by the Internet Advertising Bureau (IAB) found that despite increasing general awareness of mobile marketing, many UK media agencies are clueless about protecting their brand and complying to mobile telephony rules and regulations.
Posted by Holly Barber on March 11th, 2015
How often do you collect input about your business from your customers? Regular customer surveys can help you improve various aspects of your company. For example, a survey can help you decide which new products might appeal to your customers the most. Or perhaps you are interested in learning about how you can improve your […]
Posted by Holly Barber on March 4th, 2015
Small businesses have never had more opportunities to stay connected with their customer base. With more than 70 percent of UK adults now walking around with a smartphone in their pocket, businesses need to have a strategy to reach customers in all the places that matter to them.
Posted by Holly Barber on February 23rd, 2015
In today’s market, your customers are highly connected online. This means that small business owners like you can’t rely on a single route to those customers, so you need a whole set of tools instead.
Posted by Holly Barber on February 2nd, 2015
The travel industry has gone mobile. In recent years, many hotels have begun exploring how they can reach new customers and attract the attention of frequent guests using SMS marketing. The approach makes sense.