Posted by Holly Barber on January 20th, 2016
As with any marketing campaign, your text message marketing is only as good as your call to action. The call to action tells your customers what to do, making it easier for them to engage with your company. Although your CTA may just have a few words, the entire text should complement it. Your messages […]
Posted by Holly Barber on January 8th, 2016
There’s little practical difference between business on December 31 and business on January 1. Yet in a CEO’s mind, this short transition represents a fresh start, a psychological incentive to re-energise their firm with new ideas. The culture, strategy and goals of a company needn’t change, just the way they uphold and achieve them. Text […]
Posted by Holly Barber on November 23rd, 2015
Using a single communication method for every broadcast can limit your reach and means your message might not always get through to your audience; to get the best results it’s all about making your communication channels work together.
Posted by Holly Barber on November 11th, 2015
Graham Jones is a Thought Leader on Internet Psychology and has extensive experience in helping businesses understand the behaviour of their customers. To learn more about Graham visit his website at www.grahamjones.co.uk.
Posted by Holly Barber on November 10th, 2015
Businesses are turning to SMS marketing more frequently to reach their customers where they are — on their mobile phones. However, it takes more than just setting up your service and sending messages to your subscribers to have a successful campaign. With a few conscious actions, you can create a strong foundation for your SMS […]
Posted by Holly Barber on November 9th, 2015
The customer service team at Amey strive to deliver an outstanding level of customer service and wanted to implement a more futuristic method of communicating with customers in real-time. They wanted to find a solution to update customers in a local area of progress on road works that may affect their journeys. The solution needed […]
Posted by Holly Barber on November 5th, 2015
As a small business owner, you know want to find new customers and keep them coming back. That’s why marketing is so important. There are a plethora of marketing tools available to you, but there is one powerful combination you just need to know about – email and SMS marketing.
Posted by Holly Barber on November 5th, 2015
Many text messaging services offer an auto-response feature, but some marketers aren’t sure of the best way to use it. Auto-response is one of the best features of the medium, and there are many ways to capitalise on it to strengthen your text marketing efforts. This feature works by picking up on a certain keyword […]
Posted by Holly Barber on November 4th, 2015
Eva McKnight is the Content Team Lead at Formstack and facilitates lead-generating resources for the company, including webinars and research reports. To learn more about Eva, visit Formstack’s website.
Posted by Holly Barber on October 26th, 2015
There are some audiences which can be hard to reach and engage with, when you need to ensure your message is being seen this can be a problem, especially if you have deadlines to meet. Oonagh Bell from Queen’s University Belfast explains why SMS was the perfect solution to meet registration deadlines amongst busy students.