Posted by Megan Parker on February 13th, 2025
A 2025 study by Ofcom, featuring input from FireText and our customers, reveals that consumers overwhelmingly prefer receiving SMS messages for a range of purposes. The research, part of Ofcom’s ongoing review of the Application-to-Person (A2P) SMS market, reinforces the clear benefits of SMS. It also follows FireText’s efforts to tackle rising SMS costs, including […]
Posted by Megan Parker on January 28th, 2025
‘What’s the best way to generate SMS leads?’ you ask. Here’s a little list we made earlier. Encourage leads and customers to opt in with these top-tier tips and tools. The humble web form The classic web form comes in many shapes and sizes. A popular one being the website pop-up, where your website visitors […]
Posted by Megan Parker on October 17th, 2024
Do you like sticking to a set plan or do you prefer to go with the flow? Take your pick in this guide. Filled with tips, content examples and cheeky hints on how to go against the grain.Disclaimer: There are no rights or wrongs here! This guide will give you confidence in your brand’s approach […]
Posted by Megan Parker on September 9th, 2024
Black Friday is a chance to gain more customers, hopefully for the long run. To get prepared, why not start generating SMS leads right now before the big day?
Posted by Megan Parker on September 4th, 2024
Suicide Prevention UK (SP-UK) is an award-winning charity that helps people who are struggling with their mental health or experiencing suicidal thoughts. Founded by Michael Everett in 2018, SP-UK is made up of volunteers who offer their skills and compassion to help people in their time of need – from distributing patrol teams in and […]
Posted by Megan Parker on August 23rd, 2024
With its incredible open rates and personable nature, lots of businesses rush to use SMS. But what makes a text message marketing campaign successful isn’t just how quickly it reaches people – it’s the thought you put into the content. Creating a message that’s specific to your customers will help your campaigns resonate with them, […]
Posted by Megan Parker on August 13th, 2024
Looking for two-way SMS with your customers? An awesome add-on to your account is the FireText Reply Number. When you subscribe to this, you can send and receive text messages. Lots of businesses use this to have 1:1 conversations with customers, and provide a personal experience that keeps them coming back for more!
Posted by Megan Parker on March 1st, 2024
FireText Director James Huff has written the following statement in response to rising costs in the UK SMS marketplace, and what FireText is doing to fight for our customers.
Posted by Megan Parker on February 8th, 2024
Data segmentation means to take ‘data’ (e.g. a group of people you want to contact) and split it into smaller groups based on your chosen criteria. Here, we explore ‘behaviour-based’ segmentation, and how it helps you create content that’s personalised to your customers.
Posted by Megan Parker on December 15th, 2023
CoppaFeel! is the first breast cancer charity in the UK to solely create awareness amongst young people. They educate, encourage and empower 18-35-year-olds to get to know their bodies. We interviewed Sophie Kirby, Health & Services Manager at CoppaFeel! on how they use FireText to remind over 120,000 people (and counting) to check their chests […]