Posted by Holly Barber on May 14th, 2015
Keywords are most often associated with digital marketing, especially with search engine optimization in blogging and website development. They also play a key role in getting the most out of SMS marketing, even if companies may not immediately associate the term with text messaging. To best benefit from using keywords in your company’s text messaging […]
Posted by Holly Barber on May 8th, 2015
People make snap decisions about the types of emails they decide to open. This means that even if someone is a fan of your business and is interested in what you have to say, they may be less likely to open your message if your subject line fails to make an impression. Finding the perfect […]
Posted by Holly Barber on April 7th, 2015
Remember those data plans you didn’t pay attention to when you bought that new mobile phone? Well, here’s one reason you should have paid more attention, and another that could save you thousands of pounds.
Posted by Holly Barber on March 11th, 2015
How often do you collect input about your business from your customers? Regular customer surveys can help you improve various aspects of your company. For example, a survey can help you decide which new products might appeal to your customers the most. Or perhaps you are interested in learning about how you can improve your […]
Posted by Holly Barber on March 4th, 2015
Small businesses have never had more opportunities to stay connected with their customer base. With more than 70 percent of UK adults now walking around with a smartphone in their pocket, businesses need to have a strategy to reach customers in all the places that matter to them.
Posted by Holly Barber on February 23rd, 2015
In today’s market, your customers are highly connected online. This means that small business owners like you can’t rely on a single route to those customers, so you need a whole set of tools instead.
Posted by Holly Barber on February 2nd, 2015
The travel industry has gone mobile. In recent years, many hotels have begun exploring how they can reach new customers and attract the attention of frequent guests using SMS marketing. The approach makes sense.
Posted by Holly Barber on January 28th, 2015
We’re excited to introduce the latest member of the FireText team; 82228, our very own shortcode.
Posted by Holly Barber on January 26th, 2015
Harnessing the power of SEO for your mobile marketing campaign is a different kettle of fish from traditional desktop search strategies. Keywords are shorter in length to facilitate mobile user behavior, which generally takes a more shorthand approach to typing. Smartphones are always on the move, so location-based marketing is a key player in any […]
Posted by Holly Barber on January 13th, 2015
Bed and breakfasts are known for creating a comfortable, intimate atmosphere for their customers. B&B owners rely upon exceptional customer service as a way to stand out from the larger hotel chains. One way to improve the guest experience is to run an SMS marketing campaign. If you are interested in getting started with text […]