Posted by Holly Barber on January 8th, 2016
There’s little practical difference between business on December 31 and business on January 1. Yet in a CEO’s mind, this short transition represents a fresh start, a psychological incentive to re-energise their firm with new ideas. The culture, strategy and goals of a company needn’t change, just the way they uphold and achieve them. Text […]
Posted by Holly Barber on November 11th, 2015
Graham Jones is a Thought Leader on Internet Psychology and has extensive experience in helping businesses understand the behaviour of their customers. To learn more about Graham visit his website at www.grahamjones.co.uk.
Posted by Holly Barber on November 10th, 2015
Businesses are turning to SMS marketing more frequently to reach their customers where they are — on their mobile phones. However, it takes more than just setting up your service and sending messages to your subscribers to have a successful campaign. With a few conscious actions, you can create a strong foundation for your SMS […]
Posted by Holly Barber on November 5th, 2015
Many text messaging services offer an auto-response feature, but some marketers aren’t sure of the best way to use it. Auto-response is one of the best features of the medium, and there are many ways to capitalise on it to strengthen your text marketing efforts. This feature works by picking up on a certain keyword […]
Posted by Holly Barber on November 4th, 2015
Eva McKnight is the Content Team Lead at Formstack and facilitates lead-generating resources for the company, including webinars and research reports. To learn more about Eva, visit Formstack’s website.
Posted by Holly Barber on September 21st, 2015
In order for your text message marketing campaign to be successful, you have to have the right incentives for your audience. Texting is an opt-in service, which means that people need to want to sign up before you have a subscriber list to whom you can send messages. Some of the most popular motivations for […]
Posted by Holly Barber on September 9th, 2015
Are you a day nursery manager that’s interested in improving communication with your staff members and parents? Perhaps you are feeling discouraged by a lack of parental involvement or maybe you’re simply looking for a way to create a stronger team of teachers.
Posted by Holly Barber on September 4th, 2015
Text message marketing can be highly lucrative, but it is easy to miss out on some of the benefits by simply misusing the channel. As with any advertising campaign, there are certain best practices by which to abide in order to get the most out of the channel. Whether you have a long-running campaign or […]
Posted by Holly Barber on September 2nd, 2015
The restaurant industry is notoriously competitive. You need to find ways to attract new customers, keep them coming back, and stand out from the competition. An SMS marketing campaign is a cost-efficient way to do all three. Whether you have an ongoing campaign or are just getting started with text messages, the following strategies can […]
Posted by Holly Barber on August 31st, 2015
You jumped on board with text message marketing for your business and saw immediate results. Everything appeared to be going in your favour. Then, you start to notice that your once high-performing program is now generating lacklustre results. If this sounds like your situation, then it may be time to make some changes to rejuvenate […]