Posted by Holly Barber on August 28th, 2015
Many companies remain reluctant to begin a text message marketing campaign, despite all the positive case studies and proof that this method of mobile communication isn’t going anywhere. Most of the hesitancy for getting started with this viable marketing strategy is due to rumours, rather than truth. The following facts can help you make a […]
Posted by Dan Parker on August 25th, 2015
Update: We now have the option for Email to SMS, an easier alternative to 2-way SMS with Zendesk. Find out more here. Our integration with Zendesk offers 2-way SMS. We’re going to show you how to set it up with FireText.
Posted by Holly Barber on August 21st, 2015
Did you know that text messaging yields eight times the response rate of email marketing? If you have not already implemented a campaign, it is not too late to get started with SMS marketing. It is an effective way to connect with your current and potential customers, and there are many different approaches you can […]
Posted by Holly Barber on August 19th, 2015
Although cost is a significant factor in choosing a texting service for your SMS marketing campaign, there are many more important considerations you should make to ensure you find the right service for your business. Before you start researching companies, spend some time thinking about the goals of your text marketing efforts. Keep your main […]
Posted by Holly Barber on August 14th, 2015
The recruitment industry is in the midst of a growing period. According to recent research from online recruitment provider Sonovate, the number of UK recruitment agencies grew by 7 percent in 2014. There are now more agencies in the UK than there have been since 1990. Although this means that the industry is strong, it […]
Posted by Holly Barber on August 12th, 2015
SMS, social media, and email marketing can be effective standalone marketing tools, but they really become powerhouses when combined. Over half of users already integrate social media and their website with email marketing, but only 8 percent have integrated SMS, according to research by Marketing Sherpa. If you are not one of these businesses, it […]
Posted by Holly Barber on August 10th, 2015
As a retail shop, it takes much more than just having the best price to beat your competition. More and more customers factor in the entire customer experience when determining where to buy items. With a text message marketing campaign, you can stand out from your competition while also providing better service to your customers. […]
Posted by Holly Barber on August 6th, 2015
After implementing a successful text message marketing campaign, the last thing you want to see is your subscribers opting out in droves. There will always be some percentage of subscribers choosing to leave for reasons beyond your control. People change their minds for no real reason or they may have initially opted in for a […]
Posted by Holly Barber on August 5th, 2015
With FireText you can send instant SMS text messages via your existing email account. You can receive SMS messages into your inbox too.
Posted by Holly Barber on July 23rd, 2015
To increase your customer retention and loyalty, it is important to learn as much as you can about your customer base. By recognizing and understanding their needs, wants, and buying habits, you can anticipate and meet their expectations. There are many different ways to learn more about your customers, including a well-crafted text message effort.