January – the month of new beginnings – get fit, save money, find a new job, the list goes on. Lots of us will have the same resolutions every year (and we’ve probably broken them already) but, if there’s one we make sure we stick to in 2014, let’s get our SMS marketing campaigns kicked into shape!
Are you getting the most from your campaigns? Try considering the following:
Know your audience.
Think about your customers, what they want, the problems they have and what solution you can offer. Make sure your messages are consistent and reflect your brand at all times.
Clean data.
By starting with a clean, up-to-date list of mobile numbers you’re a step ahead before you’ve even sent your message. Ensure customers have opted-in to receive SMS marketing messages from you and make sure the numbers you have are correct.
Plan content.
Make sure you have a good reason to send a message. The more interesting your message, the more customers will engage with your business. Spend a little time now putting together a 12 month plan now – you’ll be glad you did later on.
Be creative.
In a competitive market, everything you do as a business needs to ensure you stand out from the crowd. Your SMS campaigns are no different; coming up with creative message ideas will be sure to maximise response.
Schedule campaigns.
Do you use the scheduling functionality? If you have your campaigns planned in advance you can write them and schedule them, ready for sending.
Monitor results.
Track delivery results and click through rates with our reporting tools to ensure you’re getting the most out of your campaigns. Use these results to help shape and improve future campaigns.
Make a few tweaks and you’ll be sure to get more out of your SMS marketing campaigns this year. Don’t know where to start? Get in touch and we’ll help you to get going.