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Marketing methods for small businesses that actually work (2025)

Posted by in How To on December 8th, 2025

Small businesses who see real results aren’t doing everything in their marketing. They’re doing a few simple things consistently, with purpose. Marketing doesn’t need to be flashy. We believe one focused project can have way more impact than ten things you’re churning out. Here’s some tried and tested ways to cut distractions and track progress.

black friday AI

How to stand out in the AI crowd this Black Friday

Posted by in How To on October 27th, 2025

The more we use AI, the more obvious it becomes. I find myself playing the AI paranoia game on LinkedIn, spotting copy-and-paste content flooding our feeds. AI proves helpful at times, and it definitely has its purpose, but we believe there’s a perfect balance between efficiency (AI) and originality (you). Especially during busy seasons like […]

New Ofcom study reveals: SMS is unmatched amongst consumers

Posted by in News & Buzz on February 13th, 2025

A 2025 study by Ofcom, featuring input from FireText and our customers, reveals that consumers overwhelmingly prefer receiving SMS messages for a range of purposes. The research, part of Ofcom’s ongoing review of the Application-to-Person (A2P) SMS market, reinforces the clear benefits of SMS. It also follows FireText’s efforts to tackle rising SMS costs, including […]

Website pop-up form for SMS lead generation

The who-what-how guide to SMS lead generation

Posted by in How To on January 28th, 2025

‘What’s the best way to generate SMS leads?’ you ask. Here’s a little list we made earlier. Encourage leads and customers to opt in with these top-tier tips and tools. The humble web form The classic web form comes in many shapes and sizes. A popular one being the website pop-up, where your website visitors […]


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